about

Hi!
I’m Sjoerd Hoekstra, founder of Studio 1-0. With years of experience in branding and design, I help businesses define and visualize their brand identity. Before starting Studio 1-0, I worked at agencies like Flirt Creativity and the event agency Kingcanary, gaining broad expertise from apps and websites to brand identities and spatial design.
Naturally curious, I’m always seeking the logic behind things. When everything clicks, beauty follows. I believe in the power of cultural relevance and a strategic, social-first approach to branding.
Nice to meet you!
