Transforming a client's vague sports brand idea into reality, we crafted Athleezy—a brand embodying both the active and laid-back facets of life. In response to the prevalent trend of authenticity, we rejected the typical "just do it" mantra, recognizing that life's journey isn't always a straight path. My role involved developing Athleezy's visual identity and leading webshop design. We embraced life's quirks with a unique, jagged grid, celebrating the unpredictability of the journey in a consistent and recognizable manner.