Coty inc. wanted a new format for their annual hair fashion show to promote their professional hair brands (Wella, Sebastian, Sassoon, System Professional, SP, Nioxin and GHD). In collaboration with the Amsterdam Fashion Week, event agency Kingcanary organised Coty Livfe! An amazing day with two shows full of inspiration for professional hairdressers from the Netherlands and Belgium. My role was to develop the event identity and in collaboration with the Viewmasters, the screen content for almost 100 meters of LED screen with visuals that supported the moods of the catwalk show.

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