CST is one of the world's biggest bicycle tire manufacturers. With the rapidly growing industry of e-bikes, CST wanted to be the first to launch a brand exclusively for e-bikes, with a range of bicycle tires designed specificallyfor the high speeds and extra weight of e-bikes.

Our goal was to create a visual identity that gives te brand a high-end look and feel to elevates their high-tech products to a premium segment. To achieve this we went back to the very essence of a tire: to get  optimal friction between the wheel and the road.

Rotation + Frication = Movement